Cranial Therapy Centers

Your home for baby flat head therapy in New Jersey.

In 2018, Cranial Therapy Centers reached out to the Cougar Media Group and discussed with them its challenge in slipping into the market of cranial care. The ideal solution would be to go in heavy on paid search campaigns on Google and Bing and direct as much web traffic as possible to their website. The only problem with that was the cost per click was very high and the traffic was low and conversions were limited. It was very difficult to advertise and research topics that included plagiocephaly and torticollis. Most of the traffic out there on the web was all intent based and parents were not even sure what the misshapen head condition was called all together.

Google Traffic:
Increase 15,200

Google Impressions:
Increase 799,853

Google Average Position:
Decrease 436%

About:
Cranial Therapy Centers has become a trusted source in New Jersey when it comes to providing helmet and manual therapy treatments for newborns and infants that have a slight misshapen head. This condition is referred to as plagiocephaly or better known as flat head baby syndrome and in most cases is fully curable with a combination of manual and helmet therapy. The challenge for the brand was to gain brand exposure in a market that had been dominated by one of its competitors for the past quarter of a century. The common issue was that every time the brand was introduced to a clinical provider they mistook them as their competitor. That left the brand in a quandary with not that many options to gain individuality in a market for helmet therapy that was monopolized by one brand.

That’s when Cougar Media Group headed an intense content based campaign that would target intent based long tail keywords. Over the course of time the Cranial Therapy Centers started to build up organic search rankings on major search engines such as Google and Bing. To put things into perspective of how effective the campaign was in the last quarter of 2019 the Cranial Therapy Centers website received 2,000 clicks and 71,000 impressions. In the first quarter of 2023, the website has already got 17,320 clicks and 870,853 impressions from Google SEO.

We Got Nuts

is an online vendor for delicious nuts, seeds, and dried fruit.

After establishing the digital storefront, a customer acquisition and retention campaign was set into place. The objective would be to win back customers throughout the year whether it was weekly, monthly, or quarterly. Effective retargeting campaigns through the use of Email Marketing and Google Ads was launched which generated an additional 10% in monthly earnings. After realizing that customers were no longer just one and done, purchasing a subscription plan was added to the website. Now customers would be able to place one order and receive their nuts automatically based on the delivery selection period. The bulk of the customer base was successfully retained.

Web Traffic:
Increase 61%

Ecommerce Conversion Rate:
Decrease 17%

Return On Ad Spend:
Decrease 228%

About:
We Got Nuts is an online vendor for delicious nuts, seeds, and dried fruit. Prior to partnering with the Cougar Media Group in 2018 the brand had a website in place to receive online orders and would run Google Ads campaigns to generate traffic. After a thorough analysis of the brand’s digital footprint it was clear that a fully responsive ecommerce website was needed to grow the brand online. Once, We Got Nuts was successfully migrated to a Shopify website, customers could easily navigate on any device to the product of choice directly impacting revenues.

OAs the brand prospered online their opportunities increased on other selling channels such as Amazon and Walmart. At the same time product expansion was done through the introduction of beautiful wooden gift trays filled with nuts and seeds. Now when the holiday season comes, customers would be able to share the delicious natural treats with friends and family. This impacted the bottom line revenue and increased the average order value. CMG facilitated the tray creation from start to finish that included production of 900 plus units from overseas to keep up with orders. We Got Nuts continues to see brand growth online through their partnership with CMG.

Unlimited Pure Water

has been the most valuable source of nourishment from humans to animals from the beginning of time.

In January 2023 the company reached out to Cougar Media Group about displaying an infomercial at the Powwow Business Expo hosted by Bell Works in Homedale, New Jersey. There, Unlimited Pure Water took out a sixty second infomercial that would be on display to the attendees of the event looking to spark interest in those who maintain commercial complexes. Just hours before the event there were some requests by the host to prepare the video in a select file format to which the Cougar Media Group was there for immediate file delivery. The presentation was a success and the brand exposure for the infomercial was a success.

Attendees @ Powwow:
600+

Exhibitors:
33+

Customer Exposure:
Increase 438%

About:
Water has been the most valuable source of nourishment from humans to animals from the beginning of time. When it comes from a natural source it has many valuable elements that are beneficial to society like calcium carbonate, magnesium sulfate, potassium, and sodium sulfate. But, over the course of time unwanted contaminants have begun to lurk in the water that we drink, bathe, and cook with on an everyday basis. Even in established countries such as the United States of America some municipalities have put boiling water orders on a regular basis. Unlimited Pure Water has grabbed the reins and is a leading provider for delivering all pure water to healthcare facilities, government buildings, and residential homes. They provide a complete water softening system for commercial complexes supplying properties with 100% pure water that’s gentle on pipes and expensive equipment.

Clear communication between the advertiser and the creator is key to produce a high quality video that not only is great but delivers the brand’s message too. CMG steps into the brand’s shoes to understand why they stand out and formulate a media piece that personifies that message. Every brand or service has something unique and Cougar Media Group brings that out through video content.

NJ Air Quality

has the expertise and knowledge to complete even the biggest jobs.

In the summer of 2019 an air duct cleaning service company faced the challenge of not being visible on major search engines. True, they were seeing leads trickle in from paid search ads, but the quality of the leads was rather poor not justifying the bidding on high cost per click keywords. A thorough audit of the brands digital presence was done and it was quite clear that the website was not mobile friendly which hampered potential customers user experience. Whatever web traffic NJ Air Quality was receiving had slipped through the cracks causing high bounce rate negatively impacting the brands digital visibility.

Organic Traffic:
Increase 934%

Google Ads Spend:
Decrease 72%

Cost Per Lead:
Decrease 67%

About:
NJ Air Quality has earned itself a name of being a leader when it comes to air duct cleaning, laundromat vent cleaning, and duct leakage testing. The company primarily services commercial spaces like multi-family complexes, healthcare, schools, and government facilities. They are well respected in Northern Jersey / Bergen County and have partnered with the Cougar Media Group ever since 2019 and have become the exclusive place to go when home and business owners need clean ducts.

Our team met multiple times with the corporate leader of NJ Air Quality and laid out a clear path that included a complete rebrand and digital makeover. This included updating the brand’s logo and colors that ultimately lead to a fully customized vehicle wrap for its fleet of duct cleaning trucks. Now when on a service call the brand’s identity is amplified while driving and when parked outside a residential or commercial job. Once we settled on a logo it was on to building a custom mobile friendly, highly responsive website across all smart devices. In conjunction, a clear path to drive relevant web traffic and being pay per click free, was implemented. After the website was published in 2020, high quality content was posted on a monthly basis gaining the visibility of customers and improving the brand’s organic search ranking.